Sunday, 26 June 2016

Independent learning log 5 by Jasper Yong

What I did: I was scrolling through BBC technology when I came across an article about Uber hiding their surge price notifications.

What I learnt:During busy periods, the taxi firm's customers are currently told they will be charged a "surge price" such as 1.7 or 2.3 times the standard fare.Customers will instead be shown a fixed fee with a notice that fares are higher due to increased demand.One analyst said hiding the surge price multiplier could stop people being discouraged from using the service.

Summary:Uber is to hide surge pricing notifications for more of its users to make its app less "complicated".

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