Image
The image shows a rhinoceros standing in an open field in the wild. The rhinoceros has human feet where its horns should be.
Linguistic Features
Rhinoceros horn not only has no helps medically, but also is made of the same material as human nails.
Textual Features
It states that "rhino horn is made of the same stuff as human nails. Still want some?" meaning that consuming rhinoceros horn is the same as consuming your nails.
Typographical Features
There are capitalised words that says "rhino horn is made of the same stuff as human nails. still want some?" This informs people of the fact that there are no medical value for rhinoceros horn.
Layout
The rhinoceros is slightly shifted to the right, where most people look at first, to attract the reader's attention.
Color
It is grey and dull, showing how serious this problem is and the massive number of people who are not informed of the myth.
PACC
Purpose: To decrease the number of people who purchase rhinoceros horns for their "medical value".
Audience: Those who think that rhinoceros horn has medical value.
Context: People consume rhinoceros horn not knowing it is disgusting and useless
Culture: It makes it relatable to those who already knows of this fact while informing those who do not.
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