Tan Jing Yu Visual Text

Image
This picture shows the arms of children and firearms with the text of the poster in between.

Linguistic Features
I can conclude that this image is to show that children are born with human arms, and that they should not be exposed to firearms or guns. 

Text Features
The text included in the middle of the poster is in bold. I think the creator of the poster is trying to create more emphasis on the text in the poster than the images of the arms and firearms.

Typographical Features
There is a line in between the arms of children and the guns. This is to create a differentiation between the two.

Layout
The text which is the main point of the poster, is placed directly in the middle of the poster. To create the most emphasis on the text and to entice people to read the text after they see the images.

Colour
The background of the poster is a solid and bright yellow colour. And the text along with the images are a flat black colour. Making the text and images standout greatly from the background.

PACC

Purpose: The purpose of this poster is to show parents that young children should not be exposed to the sheer violence and cruelty of firearms.

Audience: This poster is directed mainly at parents of young children whom also own firearms.

Context: The context is to tell parents to not expose their young children to firearms.

Culture: This poster is directed at parents.
 

Visual Text Analysis by Max (8) S1-03

Image: This image shows a picture of a woman as the backround of a search engine and the search box that covers her mouth searches " Women cannot" and the popular searches are listed down underneath.

Linguistic features: The ad wants to tell the viewer that women are being held down by negative stereotypes and people who only think about women and what they do within those stereotypes. It also tells theb viewer that women's opinions are not fully voiced out, and that they cannot accept the way these stereotypes tell them to be.

Text features: The main text focus is on the search box and the popular searches on it, as this tells the viewer that many people believe women should adhere or be within these stereotypes.

Typographical features: The text on the search box is the font used on most search engines, so that the public can relate to it. Also, the text below is kept small so that the viewer reads the text above first.

Colour: Most of the colour is on the image of the women (If not the search box and text) as the backround is black to make the viewer think that the woman in the image represents all women and the searches represents a lot of people's views on women.

PACC: Purpose: To tell people about the negative stereotypes against women.

            Audience: Anyone who uses the internet.

            Context: To tell people to stop negative sterotypes against women.

            Culture: For everybody.

Image: this poster has a Audi A4 car in it, underneath, it informs you of the Audi contest where you could win a Audi by joining it. On top, it also says A VIRTUAL RACE FOR VERY REAL BRAGGING RIGHTS.
Linguistic features: the goal is to promote the car through the contest. Through the contest, they would attract people to look at the car and eventually, even if you do not win a car, you would still have the urge to buy the car.
Typographical Features: the quote 'A VIRTUAL RACE FOR VERY REAL BRAGGING RIGHTS' is trying to tell you that if you drive this car, you would feel like you are in a race in the future, where technology is very advanced. That gives you the rights to brag about it, that you own a very powerful, futuristic and most importantly, a Audi car.
Layout: the big things like the quote would first capture your eye as it is put on the right side of the poster. The words 'RIGHTS' is covered by the car. That then brings your attention to the car, which is then you notice that this car is an Audi. the car is also put in a angle which shows off the sides of it, making it look very grand. Finally, while the reader is more interested in the poster, he/she would look down to the bottom left of the poster to find out more about it. They would then notice the poster's intentions about the contest and would be keen to join it to try to win a 'grand car'.
Color:the poster is put with a dark background to not let any other colours disrupt the nice looks of the car. Another reason is also to show that there is nothing that can stand in its way and it would be far ahead of others. The last reason is to let the reader notice the car, but not the background of the poster.
Purpose:the sole purpose of this is to advertise their car and attract more buyers to earn more money.
Audience: the audience is mainly to adults who like cars and have a drivers licence or who or intending to get a licence or buy for someone else or planning to get this car as their future car.
Context: get this car! it is the best car ever! there are many features and the performance is spectacular! come get it! Now, you even get a chance of getting one for free!
Culture: for drivers.

Visual Text Analysis by Keith Tan S1-03

Image

The image shows a rhinoceros standing in an open field in the wild. The rhinoceros has human feet where its horns should be.

Linguistic Features

Rhinoceros horn not only has no helps medically, but also is made of the same material as human nails.

Textual Features

It states that "rhino horn is made of the same stuff as human nails. Still want some?" meaning that consuming rhinoceros horn is the same as consuming your nails.

Typographical Features

There are capitalised words that says "rhino horn is made of the same stuff as human nails. still want some?" This informs people of the fact that there are no medical value for rhinoceros horn.

Layout

The rhinoceros is slightly shifted to the right, where most people look at first, to attract the reader's attention. 

Color

It is grey and dull, showing how serious this problem is and the massive number of people who are not informed of the myth.

PACC

Purpose: To decrease the number of people who purchase rhinoceros horns for their "medical value".

Audience: Those who think that rhinoceros horn has medical value.

Context: People consume rhinoceros horn not knowing it is disgusting and useless

Culture: It makes it relatable to those who already knows of this fact while informing those who do not.

Ryan Li's Visual text

Image: The image shows the McDonald sign on the left-hand side, followed by a potato next to it on the right side, then Mcdonalds Fries and on the most right-hand side is one Fry left in the box. Above the images of the potato, Fries, and one Fry, there are captions that read "Before, After, right after."Linguistic features: In this poster, the captions above the foods, show what happens when Mcdonalds makes Fries and what happens immediately after. It is also indirectly saying that their Fries are so great that once you see them, you will immediately eat all of them.Text features: The texts are white in a red background, making them stand out.Typographical features: The text tells people that they want to eat the Fries until it is gone.Layout:The text is placed above the foods, so it attracts the reader's attention to the foods and the text.Colour: The background is red, attracting attention to it and the words are white, making them stand out.PACC:Purpose: To lure the customer into eating more and more of Mcdonalds Fries.Audience: To all Fast Food lovers.Context: JokingCulture: In the present where people love delicious fast food.

Visual Text Analysis-Ria D.N (3)

Image:
This image shows a scene of a to-be accident by the couple, of a child. The rearview mirror reflects the eyes of the child that possibly could be theirs with the body of the child that was going to be hit.

Linguistic features:
I think the posters is trying to say that before thinking that it isn't terrible to hit a stranger (in this case, school boy), think how you would feel if it were someone related to you (in this case, your child). "Think of both sides" suggests us to think of the pedestrian ahead as someone of our own and ask ourselves if we would still take the risk of hitting the pedestrian.

Text features:
They wanted to keep text minimal because in this poster, it's the picture putting most of the message across and that is what attracts most of the attention. However, they included the text "think of both sides" which suggests us to think of the pedestrian ahead as someone of our own and ask ourselves if we would still take the risk of hitting the pedestrian.

Typographical features:
The "both sides" in "think of both sides" is coloured in a colour which stands out from the rest of the picture which gets people to think as the pedestrian as someone that means something to us (both sides- who is sitting at the back as the pedestrian walking ahead).

Layout:
The text is placed on the top right as the right side grabs attention. However, it's size is not big compared to the rest of the poster because the picture depicted is what contains most of the message.

Colour:
The colour of the poster,gray, is rather dull and gloomy because they are associating accidents with death which is not a laughing-matter. They also made the important parts of the text stand out by using a contrasting colour.

PACC:

Purpose: To think before hitting someone (even accidentally) to prevent accidents
Audience: Everyone who drives
Context: Could happen anytime, anywhere when driving or we, as children, may even witness this as we sit in our parents car.
Culture: It is set in the present where most people drive and have cars

Visual text Tan Ray Shyuan

Image: In this poster, there is a melting ice cream which is coloured to look like our home, planet Earth. The ice cream ( Earth) seems to be melting which shows how the Earth is slowly dying and melting, losing habitats for animals and us.

Linguistic features

This is trying to show how global warming is affecting the Earth rapidly and we need to act fast to stop it. This poster has little words as the picture is saying a thousand words and people do not need any words to act fast and solve this enormous issue.

Textual Features

The fonts of the words in this poster is relatively small as most of the emphasis is on the picture of the melting Earth.

Typographical Feature

The fonts of the words are small and not bolded as they want people to focus on the picture and attract their attention.

Layout 

The huge picture of the melting Earth is directly in the middle, showing how important that is to demonstrate the message of the poster. The poster is trying to get the attention of the Earth and indicate that The Earth is like an ice cream, if it gets too hot, the Earth will melt.

Colour

The background colour of the poster is dark and black. This shows that the poster is showing a critical message to us, especially those who are guilty of wasting electricity so and so for. The dark colour also shows how this is not a laughing matter and it is to be taken seriously.

P.A.C.C

Purpose: To show how the Earth is like an ice cream and global warming will melt the earth eventually.

Audience: To every human, especially those who are guilty of contributing a lot to global warming.

Context: It is very formal, trying to show the cruciality of the problem.

Culture : To everyone